Tout le monde peut être volontaire
Decathlon
Decathlon
Creative & Director
In 2023, Decathlon asked Pral Studio to create a film for its Paris 2024 Olympics volunteer recruitment campaign.
Thirty seconds. Three scenes bringing together actors and professional athletes on a shared mission: convincing the most reluctant to join the adventure.
From one scene to the next, dialogues connect and the message gradually unfolds.
The humor lies in the contrast between the boundless enthusiasm of those doing the convincing and the bewilderment of those listening.
A straightforward approach, absurd situations, and a playful parody of marketing that doesn't take itself too seriously.
