Social Media Strategy
Carhartt WIP
Carhartt WIP
Creative & Copywriter
In 2024, Carhartt WIP asked Pral Studio to develop a medium- to long-term social media content strategy.
Creative copy
Reappropriation is at the heart of streetwear culture.
Carhartt WIP’s legacy was built on it.
When the street avant-gardes embraced it, the workwear brand became a cultural reference.
What started in the margins found its way into the mainstream.
The story is already written.
Let’s bring it to the world...
With an anti-advertising and lowkey approach.
Reappropriation is at the heart of streetwear culture.
Carhartt WIP’s legacy was built on it.
When the street avant-gardes embraced it, the workwear brand became a cultural reference.
What started in the margins found its way into the mainstream.
The story is already written.
Let’s bring it to the world...
With an anti-advertising and lowkey approach.
When Carhartt WIP accidentally became a streetwear brand.